Designer_Anas K
Writer_Javed Imtiaz
Agency_Yara Communications
For a man who loves his food, a logo we love. Zac likes to keep it classy and young, and we took it a step further. We suggested highly minimal poster designs, slogans and packaging concepts that demonstrate how the simple-looking logo is actually very versatile in application: the wordmark can be arranged horizontally or vertically for iconic effect; the initial letters 'za' can themselves turn into an icon; and further, the accent, which mimics the lid of a takeaway cup, can itself become iconic of the brand.
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