Designer_Anas K
Writer_Javed Imtiaz
Agency_Yara Communications
A twenty-five year old, trusted edible oil brand in the Middle East had one problem: the shelves were now crowded with oils of a hundred-odd brands. Nasreen’s rustic simplicity and ages-old packaging design wasn’t attracting attention. They wanted to communicate their simplicity and purity without losing eyeballs. We came up with a black and white icon for Nasreen that did just what they wanted.
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