Designer_Anas K
Writer_Javed Imtiaz
Agency_Yara Communications
HM Group wanted its ad campaign to really stand out in a market that was flooded with ads for apartments. We identified two key selling points: compact luxury and driving distance from the city center. And in the image of the iconic VW Beetle, we found a powerful symbol to drive home these ideas. Devising the tagline, ‘the art of compact luxury,’we designed a unit with a luxurious feeling font, and a red and beige colour scheme to match.
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