Designer_Anas K
Agency_AIS Brandlab Dubai
Elite Group UAE wanted a family of logos for itself and two verticals. The agency brief was to find a balance between simplicity and corporate class. We delivered a set of wordmark-based icons, where the verticals changed initials while the parent company’s initial, drawn as a modern three-line icon, stood rock solid beside them. Besides, a light serif and a rose gold color suggested the class appeal of the brand.
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