Designer_Anas K
Writer_Javed Imtiaz
Agency_Yara Communications
Camia & Gianna plans to offer handcrafted accessories and jewellery for the South Indian market. What sets them apart from a scene that is dominated by traditional designs is a strong western influence. This was carried into the brand naming, packaging and logo design, which combines the initials C and G in a geometrically pleasing arrangement, using font families originating in Helvetica. This not only suggests the brand's modern character, but also makes it versatile for application across media.
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