Designer_Anas K
Writer_Javed Imtiaz​​​​​​​
Berry Blender was proposed as a chain of juice stores across South India, offering farm fresh fruit juice. Keeping in mind the simple kiosk format and the unadulterated offering, we went for a clear design inspired by both, a berry, and more subtly, the cup of a blender. We wanted the logo to stand out among crowded colourful signage, as well as on packaging, in case they went to the supermarket shelves. Some of this photography and the oddly beautiful bottles are property of respective owners, adapted to demonstrate how the logo works.
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